What Is The FACEBOOK PIXEL 2021 πŸ”₯

What Is The FACEBOOK PIXEL 2021 πŸ”₯
What Is The FACEBOOK PIXEL 2021 πŸ”₯

Introduction Of What Is The FACEBOOK PIXEL 2021 πŸ”₯

What Is The FACEBOOK PIXEL 2021 πŸ”₯. The Facebook pixel. In the second we create a pixel. And in the third, we install it on a WordPress site. In other words, it is a Facebook guide that we will keep updated even if you are watching this video on 2.156. Well, putting existential questions aside, let’s get down to business. So come on, go ahead.

The Facebook Pixel Is To Connect Your Website

Frequently asked questions about the Facebook pixel. If I don’t have a website, what happens? Well, the idea with the Facebook pixel is to connect your website with your Facebook page, if you don’t have a website then it doesn’t make sense to create a Facebook pixel. The web page does not have to be traditional as you can think of a web page created in WordPress, Shopify, Wix, etc.

No, you can also use a tool that allows you to make landing pages or landing pages I leave you the tool that we at Tribu Olaf use to create landing pages. Another question is: what if I want to advertise on Instagram? Well, the same thing that we are going to see about facebook applies to Instagram.


Because Facebook and Instagram are the same company and everything you do within facebook also applies to Instagram so if you want to make ads on Instagram this video is also worth it. Another question about the Facebook pixel is: does it cost money? Well no, creating the Facebook pixel does not cost money, it is free, it costs money at the moment.

Start Paying Facebook To Show Your Ads

You start making real ads at that moment yes, at that moment you start paying Facebook to show your ads but the simple fact of creating a pixel costs nothing, it’s free. Do I need an advertising account on Facebook? Well yes, if you want to use the Facebook pixel before you should have created an advertising account on Facebook and that is precise.

What we are talking about in this video here, so if you have not created an advertising account on Facebook go to that video and then go back to this. Another question that I usually see is: do I need the pixel to make ads on Facebook? And unlike everything that is said out there the truth is that no, you do not need the Facebook pixel to make ads on Facebook. You Can Also Read HOW TO DO EMAIL MARKETING FROM SCRATCH.

Yes, it is highly recommended to have the pixel but it is not necessary. Without the Facebook pixel, if you make an ad, it’s basically when you are driving a car and you put a blindfold on. Well, you go to disaster. Making an ad on Facebook is not going to mean a traffic accident but it will mean that your ad campaigns are not going to be effective and therefore you are going to be losing money, so.

The Facebook Pixel I Recommend That You Create

The short answer is no, it is not needed the Facebook pixel but it is highly recommended to use it. And the last question I usually see is: when to create the Facebook pixel? Well, the Facebook pixel I recommend that you create it at the same time you create your web page, that is, once you have created your web page you go to Facebook, you create your pixel, as we will see in a moment, and you connect your web page with Facebook.

And from that moment facebook will trace the behavior of the people you have on your website, even if you have not yet thought about making ads on Facebook but all that information is already being generated by Facebook for you and when you are ready to create ads on Facebook that information is already stored on Facebook and you do not start from scratch.

Or put another way, if you wait to install the Facebook pixel when you go to make ads, then start from scratch and it will take days or weeks, depending on the traffic on your website, to generate all that information. But what is this Facebook pixel? Because it seems like a bit of science fiction or something just for programmers, and it isn’t.

Facebook Pixel Can Be Imagined As A Bridge

Facebook pixel can be imagined as a bridge that you create between your web page, your website, and your company page on Facebook, because by default your website and your Facebook page are two islands, two separate islands that do not communicate and they do not know of the existence of one of the other.

And what the pixel is is to build a bridge between the two islands and from that moment the web and Facebook can communicate with each other. That is the Facebook pixel, it is simply a piece of code, that you don’t even need to understand is what and we are going to understand it, what Facebook gives you, we will see it at the moment, that you copy and paste in your website and that copy-paste code is to create the bridge between your website and Facebook.

It’s very simple, you’ll see. Ok, now that we know what the Facebook pixel is, let’s create a Facebook pixel. So as I said before, to create the Facebook pixel you need to have an advertising account on Facebook. Once you have it, you go to the Facebook business manager that you can go by typing business.facebook.com And you arrive here at the business manager.

Each Advertising Account On Facebook

Then in the menu on the left below it puts more tools. The tools you give it and then among all the options you go to business configuration. This is where you create your advertising account as we saw in this video, and now what we want to create is a pixel. So under accounts, you go here to data sources, data sources you click.


And a menu is displayed to you and here you have catalogs and pixels because you give pixels. You see here that I have created a few pixels and you have up to 100 pixels that you can create for each advertising account on Facebook. I think that with 100 pixels you have plenty. What’s more, normally a single pixel is enough for you. So to create a pixel you go here to the blue button that says add, you give added. And here it will tell you to give the pixel a name. Well here we are going to say: example for YouTube.

Here Facebook Gives Me Three Options

I am not going to put the URL, it is optional, so for the moment I do not do anything, and I give to continue. And now in this window that appears I choose the option to configure the pixel. Here facebook gives me three options: the first, the one above, it is good if your website is created with a CMS, that is, a WordPress, a Shopify, a Wix, a Webflow, basically any CMS, because.

I would recommend that you were for option 1; the second is to add the code manually, which if you are comfortable with code, maybe this is the fastest solution; and the third is to send the instructions to a developer you work with. I’m going to choose the option that is the most common and the most useful for this video, which is the first, that is, your website is created with a CMS. I click and here it gives you all the CMS with which it easily integrates the Facebook pixel.