What Is An Automation In Email Marketing In 2022

What Is An Automation In Email Marketing In 2022

Introduction Of What Is An Automation In Email Marketing In 2022

What Is An Automation In Email Marketing In 2022. What is automation in email marketing? These messages are sent from your email marketing service provider to your contact list. Automations are sequences of if this is fulfilled, this does this. That is, your contact does not go into automation unless the condition is met.

An Entry Condition To Automation

For example, an entry condition to automation maybe that someone subscribes through a form on your website; or someone visiting a certain page on your website; or someone has made a purchase. Then, once that condition is met, an action is executed. That’s automation – a series of conditions followed by actions, and many times with timeouts in between.

That’s it, nothing more. You have to be clear that automation is not a newsletter. A newsletter is something that you send manually. If you do not know what a newsletter is that we explain it there. With that said, we are going to move on to making and automation. Let’s see it with GetResponse, which is the email provider that we use at Olaf and is the one that.

We recommend by default, for all the features it offers. But if you use another email provider, the process is quite similar. So come on, let’s see. If you start from scratch now, then you won’t have any automation here, it will be blank. And to create a new automation, you come here to create workflows. In this case, we are going to create automation.

A Fantastic Opportunity To Learn Email Marketing

That Olaf uses to send the challenge from 0 to 100 emails in 5 days. By the way, if you come from that challenge, congratulations, this is your last day, very well done. And if you are not in the challenge, you are missing a fantastic opportunity to learn email marketing and I invite you to join for free by following the link below in the description.

We are going to do the same automation that we used for the challenge, which is quite simple. As you can see in GetResponse there are many templates from which you can start your automation, but in our case, we are going to start from scratch. The first thing you have to do is give the automation a name. In this case, we are going to say challenge flow from 0 to 100. You Can Also Read What Is The DIGITAL KIT Voucher And How To Apply For ERP And CRM.

What will be the entry condition for automation? Well, in this case, someone subscribes to the contact form that we have on a landing page. Ok, and here you come to the panel in which you design your automation. Here we have to better define which is the input to the automation with which I click on the box.

Challenge From 0 To 100 Emails

And here on the right, we see when someone subscribes to which list, I want it to be a specific list, in this case, the challenge list from 0 to 100 emails. Any subscription method? No, I am going to use a specific landing page that has been created for this purpose. Challenge from 0 to 100 emails. Well. Perfect. As you can see here on the left we have three large blocks.

First, all the blue icons, which are the conditions. The second block in darker blue is the actions to be carried out. And another third block that is filtered. The condition we have already added is that someone subscribes to the form that is on the landing page. What happens when you subscribe? Well, let’s send a message.

So you just drag, squeeze and drag this block, and join both blocks. Okay, so we have to see what message to send. Well, you must have already created the messages, in our case we have created them under an autoresponder, and we want to send the message on day 0, that is when people subscribe. Apply. Well, great. I like this color better, a light green.

The Casuistry Of Your Flow

So what’s up? And you have to think about the casuistry of your flow. In this case, people sign up for the challenge, we automatically send them this message, and for the next five days, every day at eight in the morning, we are going to send a new message. With which we have to wait for it to be at 8 in the morning at the time of the recipient of the message.

Then we have to wait. We see here that there is a wait block, we drag it and connect both. Expect that? Well, we just said wait until 8 a.m. the next day, whereupon we wait until 8 a.m. And we are going to put this in yellow. And to keep everything in order, we are going to try to put the messages in one column and wait for them in another, to make it more visual.

We waited until 8 a.m. the next day and sent the message on day 1, with day 0 being the day they signed up. With which we come here again, send a message, and we unite both. What message do we want to send? Well, one that we already have prepared, in this case, day 2. Apply. Okay, I’m going to change the color to Perfect.

The Flow From Day Zero You Wait Until 8 In The Morning

Well now we have to wait again until 8 in the morning the next day, with which we come to the waiting block, we drag it, and we join both. We wait. I change the color. We waited until 8 in the morning. Okay, there is a risk here and it is that when you go through the flow from day zero you wait until 8 in the morning the message of day 2 is sent but as it is still 8 in the morning it is likely.

That the flow will continue towards Go ahead and do not stop, so it is convenient to put another wait in between a couple of hours to make sure the condition is not met and three messages in a row are not suddenly sent. So let’s undo this. We are going to remove this wait and instead we are going to first add a two-hour wait.

And now we don’t wait until now we just wait 0 days 2 hours. And now we can add the wait until 8 in the morning the next day. The color we say we wait until 8 in the morning. What happens at 8 in the morning on the 3rd? Well, we send the message on day 3. We drag that block, join with the previous wait, select the message we want to send, which we have already designed, and change the color.

Email Marketing And Automation

And this is the dynamic. This is exactly the flow we use at Tribu Olaf to send the challenge from 0 to 100 emails in 5 days. Of course, it would be necessary to continue adding the rest of the messages and the corresponding waits, but the process is the same as what we have done so far. So instead of getting bored, well, you can do it yourself.

When you are already happy with our flow, you simply go up here, save it and publish it. I’m not going to do it because we already have it published. And you would already have your first automation created, so congratulations. If you want me to make more videos with specific automation, say so below in the comments and we will gladly do so. I have to confess that I am passionate about email marketing and automation.