Introduction Of The Human Factor In The Digital Transformation In 2022
The Human Factor In The Digital Transformation In 2022. Technology is just one enabler of digital transformation. That is why companies should not start from technology for their transformation, but use the best technology as a tool to achieve their objectives. When you approach a process of digital transformation or digitization of the company, you cannot focus only on technology, you have to work on the human connection.
Digital Transformation Is A Process
Digital transformation is a process that consists of using technology to create new business processes, or modify existing ones; improve company culture, and provide better customer experiences. It’s a transformation that goes far beyond traditional sales, marketing, or customer service roles – it’s focused on examining how your organization thinks and interacts with customers.
Take advantage of existing knowledge to completely change the basics and other important characteristics of an organization (eg organizational culture, management strategy, combination and integration of technologies, operational configuration or even, the scope of activity of the company ).
And it puts customers, consumers, or users at the center of any organizational strategy of initiatives, plans, decisions, and actions. How to achieve the Human Connection for the Digital Transformation and Digitization of the Company? 1. Establish a Clear Digital Vision The premises for the digital strategy are the knowledge (through a deep evaluation) of the competitive environment of the company and how.
A Clear Digital Vision
The ecosystem of clients, suppliers, and business partners could change with technology. In this context, without a clear Digital Vision, it is impossible to establish a coherent, executable and convincing strategy. All members of the company must understand it, internalize it and make it the lever to support the project. And what is the Vision? It is the search for something transcendent.
Superior and almost impossible. For example, for something with global impact, Google’s Corporate Vision is “to organize the world’s information and make it universally accessible and useful. Access all information with one click. That’s Google. BMW’s Corporate Vision is:” To become The world’s leading provider of premium products and services for individual mobility. You Can Also Read How To Control The Costs Of Implementation Of ERP Software.
” The Corporate Vision of Mercedes Benz is to “Build the World’s Most Desired Cars”. Volvo’s Corporate Vision: “To be the most desired and successful provider of transport and infrastructure solutions in the world.” Apple’s Vision: “Make the best products in the world and leave the world better than we found it. And this is an internal message, which permeates the culture of the organization.
The Specific Field Of Digital Transformation
It is that people want to be the protagonists of important stories. The Vision aligns the team behind a single, shared goal. However, the Vision could change at some point. Amazon started with a Vision to be the largest bookstore in the world. It became the largest eCommerce platform in the world. And then Amazon Web Services, the world’s leading public cloud service. 2.
Set Ambitious, Achievable, Shared, and Quantifiable Objectives The commercial, technological, human resources strategy and the investment necessary for each of them must also be aligned with the Vision. And you have to resize the goals of the team members. For which it is necessary to set the objectives. How will the staff of the company accept that they must radically change the inefficient ways they currently work if there are no new clear, coherent, and achievable objectives?
And the more ambitious the goals, the better. 3. Develop Your Metrics In this video I present 6 KPIs for implementations of a new ERP. Some variables could be used. But in the specific field of digital transformation What efforts would you be interested in measuring? Surely, you will be interested to know if the staff actively adopt and use the implanted technologies.
Since Implementing The New Digital Tool
Employee participation patterns. – The employee satisfaction index. – Productivity levels of the sales force. For example, if you invest in a technology to improve customer service, you should measure the number of open support tickets, or inquiries received through a ChatBot, managed by your IT team, since implementing the new digital tool. And are employees optimizing their work hours?
Are they involved throughout the entire process? Does automating tasks provide more time for strategic thinking? It could be measured .. – Costs of digital initiatives – Percentage of processes carried out in the cloud – Benefits directly attributed to new technologies. – Conversions of new clients. Customer Retention Ratios. Loyalty. – Income growth and long-term contracts .. etc.
The most important thing is to measure where we are going. And measure to celebrate the good results and reward the team. 4. Boost Face-to-Face Leadership It sounds a bit ironic but communication to drive the digital transformation of the company should not be carried out through corporate videoconferences, emails, or WhatsApp messages.
Develop Digital Talent Digital Talent Is As Essential
Sometimes there is uncertainty among people, the environment becomes rare, staff has to re-learn processes and there is resistance to change … And leadership is exercised face to face. Listening to the people. Looking at reactions. Answering complicated questions. Building trust. McKinsey says that a CEO must be provocative, disruptive, ambitious, and often awkward to be successful.
5. Personalize the Customer Experience Today’s shoppers want organizations to treat them as unique individuals and understand their personal preferences and purchasing history. Depending on whether they buy from a company that: Recognizes them by name, Knows their purchase history, and Recommends products based on their previous purchases.
Which A Successful Digital Strategy Is Based
A good CRM will allow your company to provide a perfect multichannel experience 6. It favors Cross-Knowledge between Teams and Interorganizational Processes Connections within the team and between different departments of the organization strengthen people’s commitment, allow detecting digitization processes, and improve results of the project.
On the other hand, it strengthens the relationships between the staff. 7. Reward People and Teams Who Take Risks Changes in the company can create risks for people who make decisions. They know that they can be wrong, which could make them measure each step they take or directly decide not to get involved so as not to be harmed .
It is another manifestation of the fear of change. But digital disruption ignites when there is movement when thinking and acting beyond what is established is promoted. When clever failure and error are allowed and financially rewarded. 8. Develop Digital Talent Digital talent is as essential as it is scarce. Make the most of the resources and capabilities you already have. And try to adapt the stages of your company’s project to the experience and digital maturity of your team.
There are hard skills (for technologists, like learning new programming languages and tools) and soft skills (like giving managers new ways to empower their teams, manage risk, or learn to lead with transparency) that will need to be acquired. This will allow you to create your own “digital culture”, which is the foundation on which a successful digital strategy is based. Very good, so far these comments on the Human Factor in the Digital Transformation and Digitization of the Company.