Technological progress in Japan are referenced worldwide. Iconic inventions like the pocket calculator, Blu-ray players, and video games are examples of this. However, in a country that usually bets on the national, Manzana has been able to dominate user preference in the smartphone market with a wide difference.
According to the Applemagazine platform, in Japan the apple brand covers 65% of the smartphone category . The feat is comparable to the presence they have in the United States. It is a scenario the technological portal has analyzed and, for this reason, they shared some key answers about the case of Apple in the Asian country.
In the year 2008 Apple launched the first iPhones in Japan . At the time, and considering the technological impulse in the country, they were released with a hidden strategy: to offer differential characteristics of the product.
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The market of those years had been saturated with models that did not have 3G connectivity and did not support the installation of third-party apps. In Japan they wanted devices with an infrared port, a camera to scan QR codes, a TV tuner and NFC.
By offering various features in later models and in its iOS software, iPhones quickly became popular among tech-savvy users. Furthermore, when Softbank, its initial operating partner, ran a campaign offering low prices for the equipment, became essential in the market.
Nevertheless, its success is also attributable to the failure of Samsung in that country . Although it has to do with the strong anti-Korean sentiment, for historical reasons, the company made a mistake that reinforced the feeling of annoyance among the citizens.
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Samsung violated the Unicode standard , which allows smartphone companies to redesign emojis if they adhere to a standard to preserve their meaning. In his case, the Korean company erased everything related to Japan and its culture , which caused the discomfort of users. This decision still takes its toll on him, because they record less than 10% presence in the Japanese sector .
In all the years since his arrival, Apple has tried to meet the needs of the market. With this, they offer means of payment such as Apple Pay or, aware of the marked culture of video games, optimizes the experience of using high-quality graphics.
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Apple presents the MacBook Air M2: debuts redesign, M2 microprocessor and returns the MagSafe Apple knew how to take advantage of the Worldwide Developers Conference 2022 (WWDC22) to announce the new MacBook Air equipped with the M2 processor. The device has been redesigned to be slimmer than its predecessors and has brought back the MagSafe connector that many users missed.
MacBook Air features a 13.6-inch display capable of 500 nits peak brightness and can display more than one billion colors. In addition, this edition is committed to a FaceTime camera with a notch and 1080p resolution.
