How WordPress can help you create all kinds of websites, even without programming knowledge. We offer you a series of tips to be able to get the most out of WordPress as a publishing platform.
Internet is a sector that does not stop growing constantly. Year after year, thousands of companies and small businesses offer their presence on the Internet to position their brand or services.
Although social networks have gained great relevance in recent times, the truth is that a well-designed web page continues to provide the guarantee of offering users a user experience in accordance with the interests of companies. Whether it is a large multinational food company or a small artisan shoe studio, a website is essential to be able to transmit brand values, as well as the opinion of satisfied customers who have purchased your goods or services.
However, when it comes to creating a web page, many people back down due to not having programming knowledge. Luckily, today there are content management platforms such as WordPress, which allow you to create a completely personalized website with a few simple clicks, without the need to understand any code at all. To do this, it is as simple as using a guide to install WordPress. In this article we give some tips to create the ideal website for your business.
What is a content manager and what is WordPress?
A content management platform It is a service offered by some companies so that their collaborators can create a website in the simplest way possible. As we have mentioned before, in many of these platforms it is not necessary to know anything about programming or languages such as HTML, since they have a very simple and intuitive interface, with which you will be able to familiarize yourself in a few hours.
With WordPress it is very easy to publish articles and of course customize aspects of the web, the color of the font, the typography, the background images, the navigation menus, etc. You can put most of these components simply by dragging them to the page, to be able to see the result live and know how the page is looking as you assemble it.
Another of the main advantages of this type of content management platform (what is known as CMS) is that all its collaborators can participate, that is, create blog posts or respond to comments, among many other actions. So, thanks to WordPress and in a few hours, you will have a completely participative and interactive website, which will allow you to know the opinion of your clients, without a doubt, one of the most important tools in any business.
How to create my website with WordPress?
Whether it’s a small business or a travel blog, all of these ideas can start with a WordPress website. The first step is choose one of the default themes offered by the platformand that will apply a specific style to all the text and image elements of your website.
If you are not entirely convinced with that theme, you can customize it to your liking, so that it meets your needs. For example, adding corporate logos or adding a rounded frame to photos to make them look softer.
Some idea that you can use on your landing page, that is, the first website where users land, is a good description of your product and/or service, as well as a clear and concise call to action. Calls to action are essential on any website, for example, visit our latest offers or find out what other customers have to say.
How to customize my WordPress website?
One of the best aspects of WordPress is the ability to fully customize your website, so that it transmits the values of your brand and helps attract more customers. Thanks to WordPress, you can define all the visual aspects of your website without the need for knowledge of web development. Obviously, it never hurts to know the basics of Internet languages, but it is precisely thanks to CMS that we are able to avoid dealing with code and focus on publishing content. And it is that WordPress offers a very simple visual interface that makes everything easier.
The problem of the lack of personalization of a web, a common lack in webs that have been created with a content manager and where their authors have not paid enough attention, is that they all look the same. This happens when administrators are content to apply a free graphic theme and don’t even bother to change the default colors, fonts, etc.
Although many times we believe that graphic design is not that important, it is a crucial aspect of your website, since it is the first thing that enters the customers through the eyes. Therefore, if it is not something that stands out or is very attractive, it is most likely that the objectives pursued when publishing the web will not be met.
In short, thanks to WordPress themes, you can choose from hundreds of pre-made templates, with tons of free options that will make your website look amazing. But from here on, it is important to spend a little time adapting the design to the brand, so that we avoid making our website look like many others that have applied the same template.
How is the publication process in WordPress
WordPress is a content manager that allows you to create fully customizable collaborative websites without knowing the languages that a web page uses underneath. How is it possible? Well, thanks to the simple interface of WordPress, which allows us to simply drag the elements we want to the screen, be it text, photographs, videos or anything else that comes to mind.
If you use a platform like WordPress, it is not necessary to know how to program or even how a website works. Its drag-and-drop interface makes the process much easier and more intuitive for anyone with basic computer skills. It is not a matter of magic, the code on WordPress websites exists, simply that the process is greatly simplified since we can choose only those elements that interest us, such as drop-down menus, buttons, navigation menus, photo galleries, and everything else. you want for your company website or for your personal blog.
Perhaps all these elements are not available “out of the box” in the initial WordPress installation, but we have a gigantic ecosystem of plugins that allow us to extend WordPress to what we need.
In this way, you can create a cooking or travel blog, or start a small business selling your products or services in just a few clicks. To continue learning, we recommend you continue with the WordPress Manual or with the Introduction to WordPress video course.