About 20 years ago, the Internet entered our daily lives, and it is undeniable that it is here to stay. It started as a novelty and a luxury, then it evolved into an inexhaustible source of knowledge, and now it is a virtual reality similar to the one we live when we are not in front of a screen.
Due to the wide availability of the Internet and the increasing specialization of people, the Internet has long become a source of income for many professionals around the world.
But how can we make it a source of income for us? We tell you the 5 keys to start with your website from today.
5 keys to keep in mind when starting to create a website
1. Develop a viable business plan
What are your plans to earn money? For advertising? Selling products that you make yourself? Promoting third party products? Providing digital services, perhaps?
The basis is the business model and this must be in tune with a series of factors:
- Your ability to make an initial investment.
- Your availability in terms of time.
- The viability of the project.
- The ability to add value in a unique way.
- The future.
In a nutshell, It is the foundation on which most of the success of your Internet business will be built..
2. A good domain name
One of the most significant aspects of a website is the domain name, which should always be the first choice. The domain is more than just a random web address that customers can use to access a company’s website; allows business owners to establish a presence for their business on the Internet while improving the customer experience.
Thus, should be detailed and easy to remember and write. It should also be concise, without acronyms, numbers, or abbreviations. You have to take the extension into account when looking for a decent domain name. Entrepreneurs must use a .es domain if their company is based in Spain.
It is essential to increase the local organic positioning of an online business using a territorial domain related to the market we want to target. The domain can be registered with an accredited domain registrar, such as Nominalia, which stands out for offering free wordpress-friendly hosting with the registration of a domain. Also, you can buy a domain from 0€, since they have many free domains during the first year. In the second year, when you want to renew it, you will only pay the price of the domain, the hosting will remain free forever.
Web hosting is a service that allows companies to store all the content of their website to be able to access it at any time. When users visit the web address, the domain connects with the hosting provider and is presented with the web page it stores.
It’s all too easy to cut corners on web hosting and go for the cheapest option available. However, it is essential to choose a reliable hosting company that offers specialized services for websites. Continuing with the same example, Nominalia hosting is a good option and its price is very competitive.
One tip is that the web server should be located near major markets where potential buyers will beespecially for faster loading times and a better user experience.
4. Mail service
Despite the rise of online marketing, email remains one of the most common means for small and medium-sized businesses to communicate with potential consumers, and is an important aspect of customer acquisition and retention. This service must be available on the website so that users can communicate quickly and easily.
Remember that business email address must include company domain name. In this way, customers will associate your domain with your brand, which is of great importance.
5. The use of email marketing
Email, as mentioned above, is one of the most effective ways for businesses to communicate with their customers. It’s no wonder that email marketing is an important part of any marketing strategy. It is, in fact, one of the channels with the best rate of return on investment (ROI).
Business owners should prioritize implementing an email marketing plan as it it is a tool that helps them improve income without having to make a large financial investment. You should know that choosing a good email marketing service provider is crucial for the success of the strategy.
And you, now that you know the 5 keys to start creating a website for your business, what are you waiting for?
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