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‘hello’ heat

In this absurd drift of humanizing almost everything, some content genius proposed naming storms. Hi Alex. And it is that my education forces me to greet when someone introduces himself. Every year it is the same and in rigorous alphabetical cadence they select names with which to consummate the baptism. Although I don’t know who decides them, I have to congratulate you. For a press of hysteria, of headlines and advertisements, someone giving them a name leaves them the afternoon free. An abstract and complicated concept, if you are not a meteorologist, which you would have to explain with some rigor and effort, to refer to one of those weekend colleagues with whom we all gossip. That Alex starts with A seems to mean that she is the first baptized in the chapter of unbearable heat waves. Ahead of his time, which should be July, Alex arrives very willing to show that it is not so easy to rest in hell. And that it is very easy to scare.

Photo: File photo of people cooling off with some fountains in a park.  (EFE)
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The confidential

We pay degree by degree deserting the commitment to limit our impact on this giant tupperware that still gives us shelter today. In the bitter cold of the vacuum of space, someone putting a lid on this flying rock seems like the only reason we can talk to each other. that mysterious cover keeps us warm and oxygen for so many years that we were still bacteria. In a perfect combination of being a plague and giving the same thing, we have been testing that closure for two hundred years. We have drilled it, we have destroyed the forests, we illuminate the night, we move like lightning, we stretch the oil by heating it until it becomes everything. We tried, with very bad humor, burning what we found to transform it into money. To desert to take care of him to turn it into a desert is passing a sigh in terms of universe… And we are worried about a certain Alex.

Alex and his forty degrees They have become protagonists among juicy news that would warm up the atmosphere and give us a whirlwind. Six minutes explaining, in the middle of the news, that we drink water to avoid dehydration avoid talking about other things. Residents of various points saying how hot they are just when it’s hotter, finishing off the obvious with the famous beer and terrace joke, add another six minutes of not informing us of anything informing us of everything. The image of the swimming pools, the thermometer shotthe old woman with the impossible hat and the horny waiter complete half the newscast, three-quarters of the talk show and a six-hour morning show without commercial breaks.

A father and son enjoy a boat ride in the Retiro Park. (EFE/Chema Moya)

With that tragic tone, with that high-pitched voice, with that phonetic note, with that rally rhythm, they stretch poor Alex to the point of driving me nuts. That imported gossip world-style news show is plaguing the grill. And adding fuel to the fire. We’re going to go out for barbecues, I know, and i know we deserve it. But having to put up with how and how much they tell us about it seems even more ordeal to me. Preparing the population as if we were Ukraine, and Vladimir Putin himself with a little heat, seems to me to be snobbery, an exaggeration, a trompe l’oeil of a book and an insult to reason and the normal viewer.

That contagious tone of shout the news is the one that has taken my mind when I review the press. The witty journalist’s headline alarm takes on another dimension, with my inner voice hysterical, speaking as if he were a ambitious intern of ‘Investigation Team’. Intentional linguistic exaggeration, with inevitable vocal exaggeration, echo in my brain in Mediaset tone that the end of the world is coming or that every man for himself. And I read the press thinking that tomorrow may be as late again as it was this morning.

Photo: Moment of the rugby match played last February between Spain and Romania.  (EFE/Chema Moya)Opinion
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John Jose Cercadillo

Exaggerating the little divert our attention. They remove the informative headlines that make us think. It’s too hot, that’s an objective fact. But the news is not that you will not be able to sleep as comfortably at night. That you suffer from heat stroke if you don’t hydrate a little. The news is the trend. The microwave drift in which we find ourselves involved. A planet walking to the boiling point, not of demographic growth —there is no longer a solution for that—, but of boiling the water and abandoning its liquid condition through physics. A water that came suddenly, that was not created on earth, that is like a divine prize, origin of all life. If we continue to gas it out of range, we’ll be back to the rock of molten minerals that was spinning pointlessly into another even larger ball. That most inexplicable of hydrogen combustions, of scary temperatures and of impossible life that gives with its fire everything that we enjoy here. That sun that cooks us every turn we give it to a less and less slow fire.

Two days or three of heat give us for many more things. In addition to filling up hours and hours of radio and television, a multitude of associations, state offices, regional departments and municipal areas that we can see that we keep in case Alex shows up. Endless lists of diverse councils appear throughout the cities. From the most bombastic hidden in the ministries to the most hanging around the house in neighborhood groups. The Spanish Office for Climate Change, The National Climate CouncilThe Commission for the Coordination of Climate Change Policies, The Interministerial Commission for Climate Change and the Energy Transition, The National Integrated Energy and Climate Plan 2030, The State Meteorological Agency and all the provincial delegations… The EMAS, the MITECO… In the regional field things multiply. The Autonomous Secretariat for Climate Emergency, The Ministry of Energy Sovereignty, Climate and Knowledge, Department of Climate Action and Food… The list goes to infinity as tends the Administration of Spain.

Photo: Emilio de Justo is about to go in for the kill during the Palm Sunday bullfight held in Las Ventas.  (EFE/Marshal)Opinion
Magic, miracle and bullfighting

Juan Jose Cercadillo. Grenade

The other economic derivative is in the sale products that mitigate heat. Umbrellas, fans, cooling systems, car mini-fridge, portable ice cream machine, anti-UV caps and even refreshing blankets for furry pets. In the heat of making money, ingenuity also grows and the market multiplies. So here everyone present in the first greeting time to receive this Alex. “Hello Alex”, I repeat, with my beer in hand parapet of heat and remedy of my ills.

In this absurd drift of humanizing almost everything, some content genius proposed naming storms. Hi Alex. And it is that my education forces me to greet when someone introduces himself. Every year it is the same and in rigorous alphabetical cadence they select names with which to consummate the baptism. Although I don’t know who decides them, I have to congratulate you. For a press of hysteria, of headlines and advertisements, someone giving them a name leaves them the afternoon free. An abstract and complicated concept, if you are not a meteorologist, which you would have to explain with some rigor and effort, to refer to one of those weekend colleagues with whom we all gossip. That Alex starts with A seems to mean that she is the first baptized in the chapter of unbearable heat waves. Ahead of his time, which should be July, Alex arrives very willing to show that it is not so easy to rest in hell. And that it is very easy to scare.

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