Introduction Of GOOGLE 2022 🚀 The Future of Web Positioning in Google
GOOGLE 2022 🚀 The Future of Web Positioning in Google. The future of Google. In that article, which we are going to see, he tells us how the search engine will evolve. And they have introduced metrics that are called vital web metrics. If we go to the article, and we read it, well it is in English, we see that.
The Interactivity Of The Elements On Your Website
These main web metrics are articulated around three metrics: one has to do with loading, another has to do with the interactivity of the elements on your website, and another has to do with the visual stability of the content. Google, for the first time, announces to us what the future will be like. So far you have simply made changes to the algorithm and then.
We have seen them reflected in the search results. Now is the first time that he has announced to us what the future will be like, specifically, what the search engine will be like from 2021. That is, to all of us, entrepreneurs, freelancers, freelancers, small companies, and companies in general, he’s telling us: hey, you have six months to get ready.
And once that grace period has passed, it will implement those changes in the algorithm. Which in turn means that search engine results can and will change. And since you follow Tribu Olaf, it good decision, because we are going to explain here what those parameters are, how to measure them and how you can be prepared for 2021.
A New Branding That Google Has Created
This of the vital web parameters is a new branding that Google has created where it summarizes what already exists now, that is, user satisfaction metrics. What does this mean? What Google is interested in is that the user when they go to a website is happy with the user experience. And what does this mean?
Well, it means that the page loads fast, the content is interesting, that the content reacts when the user acts, that is, he clicks a button and something happens, he clicks a link and something happens, and then the content stability is good, that is, the content, when loaded, is not a dance of text, photos, videos, which are loaded randomly. You Can Also Read 6 Free Tools for your Online Business 2022.
This already exists in a way with metrics like bounce rate, web page visit time, total page views. But Google has wanted to make it easier for all of us and has summarized it in three metrics. The first one is how long to load the largest element on a web page. This, if we go to the element’s web page, by the way.
Position Your Website In Google Results
This is called the LCP, that is, how long does it take to load the largest element of a web page. Google, if we go to your page, it’s telling us that, hey, if you want to be on the safe side of things, it has to load faster than 2.5 seconds. If you are between 2.5 and 4 seconds, you have to improve some things. And if you are above 4 seconds.
You are in the danger zone and you have to improve something quickly if you want to have an option to position your website in Google results from 2021. Google, on the LCP’s page, gives some examples. For example, how a page is loaded on the web by CNN. Voucher. We see FCP, which is the first painting, that is, the first element that appears loaded on the web page, and then how other elements are successively loaded, and at the end, the main image is loaded. Until then all that time is the LCP.
Some of the same for Techcrunch, which is this one below. Typically the largest item is the main photo, but it doesn’t have to be. For example, if we go a little further down, we see in the example of Instagram that the LCP is the Instagram logo and it is loaded before part of the content. So basically the LCP is how long it takes to load the heaviest content on your web page.
The Third Fundamental Web Metric That Google
And this loading time, as you can see in the article, has to be below 2.5 seconds. That is the first metric. The second metric is called FID. This says how interactive the elements are on your website. That is if the user goes to your website and clicks a button, how long does it take for that button to react and take an action. Or if they click on a link, how long does it take for that link to react.
Google tells us, on the FID page, that you are fine if your FID is less than 100 ms. If you are between 100ms and 300ms there are things to improve. And if you are above 300ms it is poor, that is, you have a lot to improve. This metric is much more cryptic than the previous one and as a general rule, if you use a good CMS or good web technology, you should not have any problems here.
And the third fundamental web metric that Google is going to introduce is called CLS. It says how stable the content of your web page is when it loads. If we go to the CLS website we see here an example that basically what a user tells us is good, the experience, has two options: click yes or no. You are going to click no and when you are going to click on a little banner is loaded at the top.
Google Page Speed Insights
That says protips and scrolls all the content down. So instead of clicking don’t click yes. And that’s a bad CLS. For example, we see another poor CLS on newspaper websites, if I go to this newspaper, notice when it loads, first it loads the content, and then the ads load. With which the ad scrolls all the content down. Voucher. Uploaded content.
And now a few seconds later it goes and loads the ad. Voucher? This is a bad CLS. Voucher. So we have three fundamental metrics that we have to take care of a lot for 2021. And Google is telling us: hey, you have six months to get ready. The first metric is how long it takes for your heaviest item to load on your website. The second metric takes into account how interactive the content is on your website.
And the third metric has to do with how stable the content is on your website when it loads. And how do we measure all of that? Well easily. Google gives us several tools. The one I prefer is Google Page Speed Insights. Ok, you go to Google Page Speed Insights, again, I leave the links below, and here you can enter the URL you want to test.
In this case, I am going to add the Olaf Tribe. Here. Analyze. So Google Page Speed Insights will give two numbers: one for mobile and one for computer. Mobile numbers are always worse because everything takes longer to load on a mobile. For example, the metrics for computers, here the LCP, which is the most critical, 2.1 seconds, okay, we are below 2.5 seconds, therefore, we are on the safe side of the equation. CLS we are at 0, perfect.