The increase in the use of the Internet, as a result of the covid-19 pandemic, has facilitated the way in which Colombians make their purchases, while companies have found in electronic commerce a tool capable of boosting their sales, increasing its reach, creating more business opportunities, improving the quality of service and bringing products and services to the door of its customers’ homes in an agile and safe way.
In fact, according to the eighth edition of Vision Pymes 2022, carried out by Brother International Corporation to 750 managers and owners of small and medium-sized companies in Colombia and Costa Rica, around 60% of those surveyed indicated that, during the last year, the percentage of their earnings generated through e-commerce has increased.
In addition, more than 90% of the SMEs that were interviewed stated that in the last two years they have started selling online or to devote a greater part of their efforts to this model of digital commerce.
The preference of consumers has been migrating towards digital, but starting in the world of electronic commerce is not an easy task. Do it the right way, no doubt. will improve the sales experience and interaction with customerswhich will enhance the image and profitability of the company.
For this reason, Outer Space Coders, a technology company focused on web and mobile development, shares five tips for those who are starting to venture into online sales, to do so successfully and efficiently.
Create a website and social networks
A company’s website is its cover letter, so it is important that the structure is organized in such a way that users can easily find all the available products. It is also essential to have a CMS, a software that allows you to administer and manage the contents of a website with ease and without extensive knowledge of web programming. Some recognized ones are Prestashop, WordPress or Magento.
Use good quality images
Quality images help customers become familiar with the item before they buy it. Therefore, it is always necessary to bear in mind that the position, the angle and the lighting are determining aspects for obtaining good photos for the business. Images are understood in less than 0.1 seconds and help capture information 60,000 times faster than text.
Provide excellent customer service
Having the right channels to converse with users is essential to provide them with a great experience. The objective is provide them with support before, during and after the purchase to achieve loyalty and, in addition, get customers through their recommendations. Tools such as live chat, social networks, email or messaging applications, among others, are of the utmost importance to achieve this.
Ensuring security in e-commerce
Customer trust is a key element and having secure means of payment is essential. As it is the user who decides, it is necessary to offer several options that he knows and trusts, to make this last step much easier. In addition, it is important to have security protocols such as TCP/IP and HTTPS, which support the security of the site.
Use digital marketing strategies
An essential strategy is content marketing, which seeks to attract new customers to the online store, gGenerating useful, entertaining or online training information through a blog. If the content is interesting, using the ‘call to action’ correctly will be an excellent complement to attract users to the business.