Introduction Of 9 SEO ERRORS 😢 That Destroy Your Website
9 SEO ERRORS 😢 That Destroy Your Website.This is not said by me, this is said by the ahrefs report that analyzed one billion web pages. In other words, only 4% of the world’s web pages get some kind of organic traffic through Google. I guess you want to be part of that 4%, me too. So that you are in that winning 4% and not in the 96% of pages.
SEO mistakes that you should avoid
That get absolutely no traffic from Google, we are going to see some SEO mistakes that you should avoid. Through the years I have seen myself in many situations, whether it be with my businesses, helping clients, doing consultancies. And I find in a recurring way the same mistakes that are made on web pages. These errors do not matter.
If you are a beginner or more advanced, do not believe it, I have found them in all kinds of businesses. The first mistake to avoid is not having a value proposition before doing SEO, that is, how your business is different from your competitors. If you don’t have a unique and differentiated value proposition from your competitors, you’re going badly.
And that is going to complicate SEO a lot. Having a unique and differentiated value proposition will help you a lot with SEO: it will give you very good indications to do, for example, on-page SEO, or on-page SEO. The number 2 error that I see, sometimes, in web pages is that they do not allow Google to index the content. This, said in Spanish, means that you do not let Google pass to your website.
Website will never rank for many other SEO tactics
If Google does not enter your web page then it will hardly be able to position your content in its search engine. What’s more, it will be impossible. For Google to consider you as one of the results to appear on the first page, it first has to access your content, read your content, and index it, and if you are avoiding it in any way, consciously or unconsciously, then.
That web page or even that entire website will never rank for many other SEO tactics you do. Preventing Google from entering your web page can be done in several ways, one of them is through the robots: robots.txt file. If you don’t know what I’m talking about then you’re fine because not having a robots file on your web page means that you let Google enter your web page. You Can Also Read 7 FREE SEO TOOLS 2021 ✅ SEO Tricks for Beginners.
If you do use a robot’s file, then do it with your head and know what you are doing. And above all, if you have used or if you are using a robots file to prevent Google from entering your web page while building your website, then once you publish or once that web page or that website is ready for you to see the whole world, don’t forget to remove the ban on the robots.
Another SEO mistake I commonly see is creating content
I have seen some cases of these and I can assure you that it is a very easy headache to avoid. Another SEO mistake I commonly see is creating content for a specific web page that has little or no search volume – little or no search volume. What does this mean? You have to create content on your web page, on your website, that people search.
Because if no one is looking for the content that you are creating, then in life you will appear on Google because no one is looking for that content. With which you make sure that all the content you create has a search volume. You can use a tool like Wordtracker that will tell you in a column the search volume that the keyword you want to rank for has.
And there you will already be eliminating keywords whose monthly search volume is very low or null. So you’re never going to create content around those keywords. Error number 4 is related to error 3 and is trying to compete with giants. Always think about finding a balance between search volume and competition for that keyword.
SEO mistake that I commonly see is having orphan pages
There, in the balance, is the secret. If we continue with the Wordtracker tool, another column will tell me the competition there is for that keyword, so it is often not a good idea to go for the higher search volumes because that usually implies that they also have the maximum competition. The difficulty is greater with a new website.
So in this case, try to target keywords that have monthly searches between 100 and 1000 and relatively low competition. This will allow you to position for keywords with little competition, so if you do on-page SEO, or on-page SEO, fairly well, as you will have the possibility of positioning your new website on the first page of Google results.
If you try to go with a new website to terms with a very high search volume, you will have it practically impossible. High search volumes can be attacked when you already have an established website, with time and with a lot of content. Then yes. But when you are starting no, you are not going to get any results. Another SEO mistake that I commonly see is having orphan pages.
SEO is a long-term strategy
What does this mean? Well, an orphan web page is a page that is orphaned, that does not communicate with any other page on the website. In other words, she is alone in the world, she has no one to communicate with, she is an orphan, she is alone. These pages will be very difficult to position in Google because of one of the parameters that Google takes into account.
When it is going to position a web page are the inbound links to that web page. An orphan web page usually does not have any inbound, because it is precisely orphan. So avoid orphan web pages. The error number 6 I have already pointed out the error number 5 and it is not having inbound links. According to the same study by ahrefs that, by the way.
There is a direct correlation between the number of inbound links to a web page and organic positioning in Google. And now you give yourself: okay, how do I get inbound links? Well, this is business as usual, it is a continuous battle. If your content is good on its own it will generate inbound links over time. SEO is a long-term strategy.
SEO error number 7 that I see constantly
SEO you do not do something today and get results tomorrow unless you are a tremendous, gigantic website. Then maybe yes. But if you are a small website, or you have just started your way as an online business, the results will take time, meaning months. So if your content is good over time it will generate links, without you doing anything.
But you can also encourage people to link to you. How to do it? Well, you contact your acquaintances through social networks, people who have a blog, people who have another website, and well, you ask for a link. Most will say no, but some will say yes. Another way to get links is by guest posting, that is, writing articles on other people’s blogs and in return.
Those other people, those other bloggers, will link you to your website. By the way, that these links are dofollow, that they do not put a any follow link, because that does not count in the end. SEO error number 7 that I see constantly, and this one I see a lot, is doing wrong on-page SEO, or on-page SEO. What is on-page SEO?
Well, it is simply optimizing some things called metatags, such as the title of the page, the main title of the page, the URL itself, the images, the content. All of this must be optimized around the keyword you have chosen for that web page. On-page SEO is tremendously important and you have to work very meticulously, almost like a surgeon with a scalpel. You have to do it strategically and not improvise. You should have a global SEO strategy with each of the pages within that strategy.