Whatever type of business you run, having a clean and user-friendly website is essential. Your business site not only serves as the digital home base for your business and product line, it also anchors your entire digital marketing approach, providing a central hub to target and connect customers with your brand and business. Delivering a poor website experience can hamper those efforts and sever those connections before they even start.
Here are five web design tips to turn your site into an online customer converting dynamo in 2022.
1. Create your site for first impressions
When it comes to helpful web design tips, first impressions still top the list. This is because what users interact with immediately after loading your site sets the stage for the entire experience. And if your web design isn’t delivering products in those crucial opening seconds, you’re not only missing out on new visitors, but also opportunities to create powerful, positive brand memory that will drive future interest and sales.
The truth is that there are many factors that affect those critical first impressions, and working with web designers who appreciate those factors is key to creating an attractive professional website. Visual elements like structure, colors, and spacing often play a big role in the appeal of website design. At the same time, seemingly mundane features like the layout of the text and even the fonts you use have a very real effect on the experience and engagement on the site.
Having a web designer with an eye for these details and their proper place in the visual hierarchy not only results in a more visually stunning website, it can also help convert more casual visits into extended stays, giving users eye-catching web pages. and experience they need to stay and buy from your business.
To create a successful website that stands out from the get-go, it’s important to focus on:
- Simplicity. Users tend to prefer simple and straightforward web designs to complex ones. The easier it is to absorb and interact with the visual elements of your web pages, the better.
- Familiarity. From stock photos and headlines to logos and calls-to-action, every visual element on your site should meet visitor expectations and provide visual clues about what you do and offer. Including unfamiliar images and elements often just leads to confusion and ultimately a negative impression of the brand.
- Accuracy. Whether it’s a seasoned professional or a team of novice web designers tackling your project, populating your site with brand-accurate visuals is web design 101. All features must be consistent and accurately reflect your brand throughout the site.
Related: 6 Free Tools That Help Optimize Your Website
2. Optimize every page for mobile users
You can’t create a list of web design tips these days without putting mobile optimization at the top. Why? Because mobile matters in 2022. So much so, in fact, that nearly 80% of people say they’re more likely to return to your site or share it with others if it’s mobile-optimized. If your web designer doesn’t focus on creating a good, mobile-responsive website, your business is missing out on an easy opportunity to generate repeat visits and spread your brand.
More and more consumers are using mobile devices to find and research businesses on the web. If your web pages don’t load properly, or your own web design doesn’t make for a smooth mobile experience, potential customers are likely to leave your site and business for others in your space. Over time, those mobile problems start to add up, creating a growing problem for your brand, reputation, and bottom line, while also making it exponentially harder to attract new business.
That said, it’s extremely important to prioritize navigability and mobile design in your web design approach. From the start, it’s essential to view every visual element, logo, block of text, social media icons, and call-to-action buttons through the lens of the mobile device, making sure every feature and every aspect of your design process be mobile-friendly and designed to deliver a next-level experience.
This can mean anything from including only essential visual cues (logos, menu, CTAs, buttons) throughout your mobile site, to focusing on eye-catching fonts, making your text and service pages easier to scan, and resizing page elements to facilitate user interaction.
3. Maximize your load times
A slow website can quickly become your worst enemy, often making it impossible to keep potential customers on board and closer to the point of purchase. Whether they like it or not, today’s savvy and savvy site visitors expect websites to load fast, and if their home page or blogs don’t appear quickly, they’ll likely go elsewhere to find what they need.
In other words, website load time is an important, if not essential, part of any practical, responsive design effort. It has an indelible impact on the visitor experience and, ultimately, their ability to convert. Understanding how fast your pages load and how to optimize those load times isn’t just one of those website design tips that you might overlook or ignore. It’s a critical part of a web designer’s job and should always be a top priority when creating a site design that shines.
Fortunately, web designers have numerous methods at their disposal to update their website. Some of the easiest ways your web designer can speed up load times and outperform your competitor’s site include:
- Change the size of images. Photos and graphics tend to take up a lot of space, which drastically affects page load times. Taking steps to compress and optimize images can help reduce the size of those files and shave valuable milliseconds off the page load experience.
- Site Plugin Management. Plugins, particularly on WordPress sites, can often go a long way in improving overall site speed. However, loading your site with too many can really slow down performance. Cleaning most of it and keeping only the ones you need can help speed up your site quickly.
- Regular speed monitoring. Careful and continuous monitoring throughout and beyond the design process is critical. Doing so allows you to quickly identify problems and take action to resolve them before they become a crisis.
Related: 7 Simple Ways to Make Your Website Faster and More Responsive
4. Focus on personalized user experience
Creating a web design that appeals to the widest possible audience is important. But it’s the ability to deliver personalized shopping experiences that really sets good web design apart. Incorporating shopper personalization techniques into your own site design is the way to go beyond the standard digital marketing approach to make a genuine connection, giving users the personalized and relevant content and experience that reinforces the sentiment. and compel action.
Working with shopper personalization into your web design strategy can seem daunting at first, particularly with so many other design tips and elements to worry about throughout the visual hierarchy.
Fortunately, there are some relatively simple ways to consider and adapt personalization to your web design approach, from baking personalized, behavior-based product recommendations into your design infrastructure to working on dynamic, hyper-relevant CTAs on every new site visit. Providing personalized photos and interactive features that appeal to specific targets can also be a great way to optimize your design for customization.
With companies like Amazon and other popular e-commerce websites now equipped for hyper-personalization, many shoppers now expect and demand a personalized experience during each new visit. That makes customization an integral part of any web design effort.
Related: 5 Ways to Provide a Positive Customer Experience in Ecommerce
5. Don’t forget SEO
Designing a beautiful, user-friendly website that provides an exceptional visitor experience is great. Unless, of course, your customers can’t find it.
Online visibility is key to not only making your website easy to find, but also so customers can see it when they need it most. By making SEO a core part of your web design strategy, you can help provide the boost you need to shine in search engines and generate the user engagement rates that keep you at the top.
Understandably, there is often a disconnect between web design work and the world of SEO, with many web designers assigning SEO to the realm of digital marketing and content generation, and vice versa. However, there are many things designers can do to provide a powerful visibility boost right from the start.
Using basic SEO principles in, for example, headline creation, image captions, caption creation, and even URL design can often add up, strengthening the site’s ranking signals and search potential immediately after launch . Knowing how to break up text and where to work interactive elements within the content and page structure can also be an easy yet effective way to optimize search readiness from the start.
Regardless of whether you’re working with seasoned, expert designers or first-time site builders, bypassing SEO in your web design process is at your own peril.